We have all heard that knowing your customer is super important. If you know them better, you know how to serve them better, as a consequence grow your sales. But why so many e-commerce stores are still not doing that? Well, I don’t think that there is an excuse for that. Not knowing your customer […]

Intro Getting started is the hardest part of the eCommerce business. We decided to challenge ourselves in a new way, create a brand from scratch and scale it to the $100k monthly revenue mark.  Why $100k you might ask? Because we have scaled brands from $50-100k to 2-3 million multiple times, so we already know […]