It all started when I was homeless & had not many coins in my pocket... Kidding. I was never homeless, though, the part about coins could be true. Jokes aside, it all started when I decided it was time to take control into my hands and show the kids around the globe how to scale businesses & scale them fast. That's when I decided to become a growth hacker. And before you ask, yes, growth hacking IS legal!

Five years have passed since & I can tell you that even though you don't know me yet, I have a solid track record of assisting DTC brands in acquiring customers profitably through media buying and ad creative creation. In other words, I simply know what works & when it does, you better hold the reins tight because it's a hell of a ride. 

But let's go back a few years in time. In 2018 I started working with one of the largest eCommerce marketing agencies. I could tell you its name now, but that could result in you leaving this site to go & google the agency out, so let's keep it for later. So, while I was rocking & rolling in the agency, I had the pleasure of managing multiple clients with a team of media buyers, video & graphics designers, CRO experts, and copywriters. Not only I had to oversee this cross-functional team, but I was also in charge of the acquisition strategy for some of the top-tier clients. But that didn't stop there. At some point, it made sense for me to either build my own eCommerce store and grow further & faster or stay where I was & progress much slower.

You sure know what I chose, right. At that time, I had a proven formula that could quickly scale eCommerce brands from 50k-100k to over $10mm in yearly revenue. What I didn't have, was a proven formula to grow these businesses from $0 to $50-100k in monthly revenue. I simply never got the chance to do that, so I smelled a pretty good challenge there. 

In January 2020, I stopped working with all of the clients to launch two eCommerce brands from zero, the beauty one & the dog supplements one. Was it all easy & fun from day 1? Not really. I mean, it was fun, but it wasn't easy. However, all that hard work paid off. 

Five months in, and we finally had a chance to enjoy the fruits. The beauty brand reached a fat $100k in monthly revenue with over 3x ROI, while the dog supplements brand reached a slightly slimmer $60k in monthly revenue mark with 3.2x ROI. 

At that point, I knew that my goal to crack the formula of how to scale a brand from $0 to $100 was achieved. I learned what it's like to be behind the eCommerce wheel from day one. 

 

So then I asked myself, what's next? Well, there is no joy in knowing what it takes to build a business unless you can share that knowledge with others & help them grow. That's when I decided to dedicate part of my time to assisting other entrepreneurs to build & scale their brands with less investment and with better results. That's when I decided to become a Good Strategist.